Study Andrews & Withey (1976): study US 1973 /1
- Public
- 18+ aged, general public, USA, 1973/7
- Sample
- Respondents
- N = 222
- Non Response
- Assessment
-
Interview: face-to-face
Using highly structured questionnaires.
Correlate
- Authors's Label
- Satisfaction with media
- Our Classification
-
-
- Operationalization
- 3-item index of questions "How do you
feel about....?"
a the entertainment you get from TV, radio, movies and local events and places
b the information you get from newspapers, magazines, TV and radio
c the information and entertainment you get from TV, radio, newspapers
and magazines
Rated on a 7-point scale: terrible/ unhappy/ mostly dissatisfied/ mixed/ mostly satisfied/ pleased/ delighted