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Studies

Michel et al. (2019): study ZZ EU 27 1980

Publication

Author(s):
Michel, C.; Proto, E.; Sovinsky, M.
Title:
Advertising as a Major Source of Human Dissatisfaction: Cross-National Evidence on One Million Europeans.
Source:
Working Paper, 2019, Nr. 397, University of Warwick, UK

Investigation

Public:
15+ aged, 27 nations, Europe, 1980-2011
Survey name:
EU-Eurobarometer combined waves
Sample:
Probability multi-stage random
Respondents:
N = 900000
Non Response:
Assessment:
Interview: face-to-face

Happiness Measure(s) and Distributional Findings

Full text:
Selfreport on single  question:

On the whole how satisfied are you with the life you lead?
4  very satisfied
3  fairly satisfied
2  not very satisfied
1  not at all satisfied
-  Don't know
Classification:
O-SLL-u-sq-v-4-b
Author's label:
Life satisfaction
Page in publication:
Table 2

Correlational Findings

Author's label Subject Description Finding National advertising expenditures Share of advertisements in GDP