Findings on happiness in Michel et al. (2019): study ZZ EU 27 1980

Author(s)Michel, C.; Proto, E.; Sovinsky, M.
TitleAdvertising as a Major Source of Human Dissatisfaction: Cross-National Evidence on One Million Europeans.
SourceWorking Paper, 2019, Nr. 397, University of Warwick, UK
Public15+ aged, 27 nations, Europe, 1980-2011
Last assesment2011
Survey nameEU-Eurobarometer combined waves
 Data on advertising and GDP are provided by Zenith-Optimedia and World Bank.
SampleProbability multi-stage random
 Eurobarometer: pooled samples from 1980-2011, allowing for longitudinal analysis, by including year and nation dummies.
Respondents N =900000
Non ResponseNot available
AssesmentInterview: face-to-face
Happiness measure(s) used
Full textSelfreport on single question: On the whole how satisfied are you with the life you lead? 4 very satisfied 3 fairly satisfied 2 not very satisfied 1 not at all satisfied - Don't know
Author's labelLife satisfaction
Page in publicationTable 2
Finding used in
nation ranks

Correlational findings

Author's labelSubject Code
Subject description
National advertising expendituresN04ab12Share of advertisements in GDP