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Bibliographic subjects

Bibliographic Subjects » VIEWS ON HAPPINESS: » Views on happiness in public opinion » Uses of happiness concepts » Instrumental use » Use in marketing

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VIEWS ON HAPPINESS: Views on happiness in public opinion Uses of happiness concepts Instrumental use Use in marketing
Additional keywords
Use in marketing, advertisement, product promotion

Publications that report an empirical study that used a valid measure of happiness, the results of which are eligible for inclusion in the findings archive

No empirical study reported
0
No valid measure of happiness used
0
Eligible but not yet entered
0
Eligible and included in findings archive (embedded studies)
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List of Publications on this Subject

Authors Title / Source Year Baysal, S.; Aka, I. C Usage of Happiness Theme as a Marketing Strategy by Brands: A Survey on Happiness Based Marketing.
Sosyal ve Beseri Bilimner Dergesi, 2013, Vol.5, 85 - 93
2013