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Bibliographic subjects

Bibliographic subject: Models in advertisement

Classification path:
VIEWS ON HAPPINESS: Views on happiness in public opinion Models of happiness Models in advertisement
Additional keywords
Models in advertisement,publicity

List of Publications on this Subject

Authors Title / Source Year Belk, R.W.; Pollay, R.W. Images of Ourselves: the Good Life in Twentieth Century Advertising.
Journal of Consumer Research, 1985, Vol. 11, 887 - 897
1985
Khenfer, J.; Kay, A.; Shepherd, S. Religious Responses to "Selling Happiness": Consequences for Attitude toward the Ad and the Advertised Brand.
HAL Archives-Ouvertes, 2015, No. 01121391, 1 - 6
2015