Bibliographics
- Author(s):
- Khenfer, J.; Kay, A.; Shepherd, S.
- Title:
- Religious Responses to "Selling Happiness": Consequences for Attitude toward the Ad and the Advertised Brand.
- Source:
- HAL Archives-Ouvertes, 2015, No. 01121391, 1 - 6
- Year:
- 2015
- URL:
- https://hal.archives-ouvertes.fr/hal-01121391
- Language:
- English (Australia, Canada, UK, USA)
Subject Classification
- Subjects
-
-
Eligible for inclusion in findings archive
- Eligible
- No, no valid measure of happiness used.