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Studies

Rahtz et al. (1988): study US 1983

Publication

Author(s):
Rahtz, D.R.; Meadow, H.L.; Sirgy, M.J.
Title:
Elderly Life Satisfaction and Telvision Viewership: Replication and Extension.
Source:
Shapiro, S.;Ed.: "AMA Winter Educators' Conference", American Marketing Association, 1988, USA, 409 - 413

Investigation

Public:
60+ aged, mid-Atlantic region, USA, 198?
Sample:
Probability systematic sample
Respondents:
N = 752
Non Response:
84 %
Assessment:
Questionnaire: paper

Happiness Measure(s) and Distributional Findings

Full text:
Selfreport on single question, asked twice in interview:

How do you feel about your life as a whole......?
7  delighted
6  pleased
5  mostly satisfied
4  mixed
3  mostly dissatisfied
2  unhappy
1  terrible

Summation: arithmetic mean

Name: Andrews & Withey's "Delighted-Terrible Scale" (original version)
Also known as Lehman's 'Global life satisfaction'
Classification:
O-DT-u-sqt-v-7-a
Author's label:
Life dissatisfaction
Page in publication:
410-411
Error estimates:
repeat reliability : r =+ .84.

Correlational Findings

Author's label Subject Description Finding TV viewership Tv watching, radio listening Social comparison Life compared with situation of others Belief cultivation Satisfaction with supply of mass-media in nation