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Studies

CocaCola (2010): study RU 2009

Publication

Author(s):
CocaCola,
Title:
Coca-Cola 2010 Happiness Barometer- Key Insights.
Source:
Marketing Strategies Inside, 2010, Coca Cola, USA

Investigation

Public:
15+ aged, general public, Russia, 2009
Survey name:
INT Coca-Cola Happiness Barometer
Sample:
Probability sample (unspecified)
Respondents:
N = 500
Non Response:
Assessment:
Interview: telephone (CATI)

Happiness Measure(s) and Distributional Findings

Full text:
Self report on single question:

I am satisfied with my life
10 agree strongly
9
8
7
6
5
4
3
2
1  disagree strongly
(scale labels not reported
Classification:
O-SLu-u-sq-n-10-a
Author's label:
life satisfaction
Observed distribution
Summary Statistics
On original range 1 - 10 On range 0-10
Mean:
5.50 5.00
SD:
- -