CocaCola (2010): study IT 2009
Publication
- Author(s):
- CocaCola,
- Title:
- Coca-Cola 2010 Happiness Barometer- Key Insights.
- Source:
- Marketing Srategies Inside, 2010, Coca Cola, USA
Investigation
- Public:
- 15+ aged, general public, Italy, 2009
- Survey name:
- INT Coca-Cola Happiness Barometer
- Sample:
- Probability sample (unspecified)
- Respondents:
- N = 600
- Non Response:
- Assessment:
- Interview: telephone (CATI)
Happiness Measure(s) and Distributional Findings
- Full text:
-
Selfreport on single question:
I am satisfied with my life
10 agree strongly
9
8
7
6
5
4
3
2
1 disagree strongly
(scale labels not reported - Classification:
- O-SLu-u-sq-n-10-a
- Author's label:
- life satisfaction
- Observed distribution
- Frequencies
- 1: 0%, 2: 0%, 3: 0%, 4: 0%, 5: 0%, 6: 0%, 7: 0%, 8: 0%, 9: 0%, 10: 0%
- Summary Statistics
- On original range 1 - 10 On range 0-10
- Mean:
- 6.10 5.67