CocaCola (2010): study IT 2009
Publication
- Author(s):
- CocaCola,
- Title:
- Coca-Cola 2010 Happiness Barometer- Key Insights.
- Source:
- Marketing Strategies Inside, 2010, Coca Cola, USA
Investigation
- Public
- 15+ aged, general public, Italy, 2009
- Survey name
- INT-Coca-Cola Happiness Barometer
- Sample
- Probability sample (unspecified)
- Respondents
- N = 600
- Non Response
- Assessment
- Interview: Computer Assisted Telephone Interview (CATI)
Happiness Measure(s) and Distributional Findings
- Full text:
-
Self report on single question:
I am satisfied with my life
10 agree strongly
9
8
7
6
5
4
3
2
1 disagree strongly
(scale labels not reported - Classification:
- O-SLu-u-sq-n-10-a
- Author's label:
- life satisfaction
- Observed distribution
- Summary Statistics
- On original range 1 - 10 On range 0-10
- Mean:
- 6.10 5.67
- SD:
- - -