print

Studies

CocaCola (2010): study CN 2009

Publication

Author(s):
CocaCola,
Title:
Coca-Cola 2010 Happiness Barometer- Key Insights.
Source:
Marketing Srategies Inside, 2010, Coca Cola, USA

Investigation

Public:
15+ aged, general public,China, 2009
Survey name:
INT Coca-Cola Happiness Barometer
Sample:
Probability sample (unspecified)
Respondents:
N = 700
Non Response:
Assessment:
Interview: telephone (CATI)

Happiness Measure(s) and Distributional Findings

Full text:
Selfreport on single question:

I am satisfied with my life
10 agree strongly
9
8
7
6
5
4
3
2
1  disagree strongly
(scale labels not reported
Classification:
O-SLu-u-sq-n-10-a
Author's label:
life satisfaction
Observed distribution
Frequencies
1: 0%,   2: 0%,   3: 0%,   4: 0%,   5: 0%,   6: 0%,   7: 0%,   8: 0%,   9: 0%,   10: 0%
Summary Statistics
On original range 1 - 10 On range 0-10
Mean:
5.90 5.44