Ahuvia & Wong (1995): study US 1994

Publication

Author(s):

Ahuvia, A.C.; Wong, N.Y.

Title:

Materialism: Origins and Implications for Personal Well-Being.

Source:

Proceedings 1995, European Conference for the Association of Consumer Research, Copenhagen, Denmark

Investigation

Public:

University students, Michigan, USA, 1994

Sample:

Non-probability chunk sample

Respondents:

N = 200

Non Response:

Assessment:

Questionnaire: paper
Questionnaire completed in class

Happiness Measure(s) and Distributional Findings

Full text:

Self report on single question:

How do you feel about your life as a whole.....?
7  delighted
6  pleased
5  mostly satisfied
4  mixed
3  mostly dissatisfied
2  unhappy
1  terrible

Name: Andrews & Withey's `Delighted-Terrible Scale'  (original version)

Classification:

O-DT-u-sq-v-7-a

Correlational Findings

Author's label Subject Description Finding Materialism as a value Materialistic values Materialism as a personal trait PERSONALITY: CURRENT TRAITS
Materialistic values