Ahuvia & Wong (1995): study US 1994
Publication
- Author(s):
- Ahuvia, A.C.; Wong, N.Y.
- Title:
- Materialism: Origins and Implications for Personal Well-Being.
- Source:
- Proceedings 1995, European Conference for the Association of Consumer Research, Copenhagen, Denmark
Investigation
- Public
- University students, Michigan, USA, 1994
- Sample
- Non-probability chunk sample
- Respondents
- N = 200
- Non Response
- Assessment
-
Questionnaire: paper
Questionnaire completed in class
Happiness Measure(s) and Distributional Findings
- Full text:
-
Self report on single question:
How do you feel about your life as a whole.....?
7 delighted
6 pleased
5 mostly satisfied
4 mixed
3 mostly dissatisfied
2 unhappy
1 terrible
Name: Andrews & Withey's `Delighted-Terrible Scale' (original version) - Classification:
- O-DT-u-sq-v-7-a
Correlational Findings
Materialistic values