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Publications

Bibliographics

Author(s):
Buijzen, M.A.; Valkenburg, P.M.
Title:
The Unintended Effects of Television Advertising. A Parent-Child Survey.
Source:
Communication Research, 2003, Vol. 30, 483 - 503
Year:
2003
ISSN:
0093 6502

Subject Classification

Subjects

Eligible for inclusion in findings archive

Eligible
No, no valid measure of happiness used.