Bibliographics

Author(s):

Buijzen, M.A.; Valkenburg, P.M.

Title:

The Unintended Effects of Television Advertising. A Parent-Child Survey.

Source:

Communication Research, 2003, Vol. 30, 483 - 503

Year:

2003

ISSN:

0093 6502

Language:

English (Australia, Canada, UK, USA)

Subject Classification

Subjects

Eligible for inclusion in findings archive

Eligible

No, no valid measure of happiness used.