print

Publications

Bibliographics

Author(s):
Batra, R.; Stayman, D.M.
Title:
The Role of Mood in Advertising Effectiveness.
Source:
Journal of Consumer Research, 1990, Vol 17, 203 - 214
Year:
1990
ISSN:
0093 5301
URL:
http://www.jstor.org/stable/2626812

Subject Classification

Subjects

Eligible for inclusion in findings archive

Eligible
No, no valid measure of happiness used.