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Publications

Bibliographics

Author(s):
Desmeules, R.
Title:
The Impact of Variety on Consumers Happiness: Marketing and the Tyranny of Freedom.
Source:
Academy of Marketing Science Review, 2002, Vol. 12, 1 - 18
Year:
2002
URL:
https://www.researchgate.net/publication/237241837_Desmeules_The_Impact_of_Variety_on_Consumer_Happiness_The_Impact_of_Variety_on_Consumer_Happiness_Marketing_and_the_Tyranny_of_Freedom
Language:
English (Australia, Canada, UK, USA)

Subject Classification

Subjects

Eligible for inclusion in findings archive

Eligible
No, no new data on present happiness.