- Khenfer, J.; Kay, A.; Shepherd, S.
- Religious Responses to "Selling Happiness": Consequences for Attitude toward the Ad and the Advertised Brand.
- HAL Archives-Ouvertes, 2015, No. 01121391, 1 - 6
- English (Australia, Canada, UK, USA)
Eligible for inclusion in findings archive
- No, no valid measure of happiness used.