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Publications

Bibliographics

Author(s):
Khenfer, J.; Kay, A.; Shepherd, S.
Title:
Religious Responses to "Selling Happiness": Consequences for Attitude toward the Ad and the Advertised Brand.
Source:
HAL Archives-Ouvertes, 2015, No. 01121391, 1 - 6
Year:
2015
URL:
https://hal.archives-ouvertes.fr/hal-01121391

Subject Classification

Subjects

Eligible for inclusion in findings archive

Eligible
No, no valid measure of happiness used.