Study Cantril & Roll (1971): study US 1971

Public

21+ aged, general public, United States, 1971

Survey name

Gallup poll

Sample

Probability multi-stage random

Respondents

N = 3004

Non Response

Assessment

Interview: face-to-face

Happiness measure(s)

Full text:

Self report on single question:

Here is a picture of a ladder. Suppose we say that the top of the ladder represents the best possible life for you and the  bottom represents the worst possible life for you. Where on the ladder do you feel you personally stand at the present time?   
[  10  ]  best possible life
[    9  ]
[    8  ]
[    7  ]
[    6  ]
[    5  ]
[    4  ]
[    3  ]
[    2  ]
[    1  ]
[    0  ]  worst possible life
                          
                                                                                
Preceded by 1)  open questions about what the respondent imagines as the best possible life and the worst possible life. 2) ratings on the ladder of one's life five years ago and  where on the ladder one expects to stand five years from now.

Name: Cantril's self anchoring ladder rating of life (original)

Classification:

C-BW-c-sq-l-11-a

Remarks:

Pooled result of two surveys at January 8-13th (N = 1558) and April 2-7th (N=1446). Conducted with support of Pontomac Associates. Also reported in Watts 1978: 4

Page in publication:

66

Observed distribution

Summary Statistics

On original range 0 - 10 On range 0-10

Mean:

6.56 6.56

SD:

- -