Study Andrews & Withey (1976): study US 1973 /2
- Public
- 18+ aged, general public, USA, 1972-1973
- Sample
- Respondents
- N = 2727
- Non Response
- Assessment
-
Interview: face-to-face
using highly structured questionnaires
Correlate
- Authors's Label
- Satisfaction with media
- Our Classification
-
-
- Operationalization
- Index of closed questions, asked in different samples: "How do you feel about...
a the entertainmentyou get from TV,
radio, movies, and local events and
places (asked in July 1973)
b the information you get from news-
papers, magazines, TV, and radio
(asked in July 1973)
c the information and entertainment
you get from TV, radio, newspapers,
magazines (asked in November 1972
and July 1973)?"
Rated on a 7-point scale: terrible/ unhappy/ mostly dissatisfied/ mixed/ mostly satisfied/ pleased/ delighted