Study Andrews & Withey (1976): study US 1972 /2
- Public
- 18+ aged, general public, USA, Nov 1972
- Survey name
- Unnamed study
- Sample
- Respondents
- N = 1072
- Non Response
- 38%
- Assessment
-
Interview: face-to-face
using highly structured questionnaires
Correlate
- Authors's Label
- Satisfaction with media
- Our Classification
-
-
- Operationalization
- Closed question: "How do you feel about the information and entertainment you get from TV, newspapers, radio, magazines?"
Rated on a 7-point scale: terrible/ unhappy/ mostly dissatisfied/ mixed/ mostly satisfied/ pleased/ delighted