Only the sign of the computed coefficient is informative.

Happiness is a binary or dichotomous variable with Happy =1 and Unhappy=0.

PRC < 0 indicates that the probability of being happy
decreases and the probability of being unhappy increases when

1) the corresponding metric correlate increases  
2) the corresponding category of a categorical correlate is compared to the reference category.

PRC > 0 indicates that the probability of being happy
increases and the probability of being unhappy decreases when

1) the corresponding metric correlate increases  
2) the corresponding category of a categorical correlate is compared to the reference category.