Correlational findings

Study Kasser & Ahuvia (2002): study SG 2000

Business students, Singapore, 2000
Survey name:
Unnamed study
N = 92
Non Response:
Questionnaire: paper


Authors's Label
Our Classification
Materialism Scale (Richins&Dawson,1992)
Selfreport on 18 questions about material values:
a. I admire people who own expensive homes, cars, and clothes.
b. Some of the most important achievements in life include acquiring material possessions.
c. I don’t place much emphasis on the amount of material objects people own as a sign of success.
d. The things I own say a lot about how well I’m doing in life.
e. I like to own things that impress people.
f. I don’t pay much attention to the material objects other people own.
g. I usually buy only the things I need.
h. I try to keep my life simple, as far as possessions are concerned.
i. The things I own aren’t all that important to me.
j. I enjoy spending money on things that aren’t practical.
k. Buying things gives me a lot of pleasure.
l. I like a lot of luxury in my life.
m. I put less emphasis on material things than most people I know.
n. I have all the things I really need to enjoy life.
o. My life would be better if I owned certain things I don’t have.
p. I wouldn’t be any happier if I owned nicer things.
q. I’d be happier if I could afford to buy more things.
r. It sometimes bothers me quite a bit that I can’t afford to buy all the things I’d like.

Rated by 5 Likert scale:
1-extremely important
5-no importance at all

Observed Relation with Happiness

Happiness Measure Statistics Elaboration / Remarks A-AOL-u-sq-n-101-a r = -.16 ns A-TH-cw-mq-th%-101-a r = -.05 ns A-TH-g-mq-th%-101-ab r = +.17 ns