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Correlational findings

Study Xiao & Li (2011): study CN 2005

Public:
General public, 14 cities, China, 2005
Survey name:
Unnamed study
Sample:
Respondents:
N = 3372
Non Response:
151
Assessment:
Questionnaire: paper
not reported, assumed.

Correlate

Authors's label
Green purchase intention
Our Classification
Operationalization
Selfreport on single question:
"Green products” are expensive, non-green products are less expensive, usually which do you choose:
1: Choose 'green products' even they are expensive
0: Choose those less expensive and don't care if they are green or not

Observed Relation with Happiness

Happiness Measure Statistics Elaboration / Remarks O-SLu-u-sq-v-5-e AoV = 1: M = 3.49
0: M = 3.10
O-SLu-u-sq-v-5-e b = +.30 p < .0001 B controlled for:
-Green lifestyle intention
-Green purchase behavior
O-SLu-u-sq-v-5-e b = +.27 p < .0001 B controlled for:
-Green lifestyle intention
-Green purchase behavior
-Gender
-Age
-Education
-Family income