Study Ahuvia & Wong (1995): study US 1994
- University students, Michigan, USA, 1994
- N = 200
- Non Response
Questionnaire: Paper & Pencil Interview (PAPI)
Questionnaire completed in class
- Authors's Label
- Materialism as a value
- Our Classification
- Error Estimates
- Confirmatory factor analysis NFI = .99
- Materialsim scale of Richins and Dawson (1992), consists of 3 Subscales:
Success as the belief that one's own and others'success can be judged by what they own.
Consists of 5 items, e.g. "some of the most important achievements in life include acquiring material possessions."
B Acquisition centrality:
Acquisition centrality as the importance materialists attach to possessions which allows acquisitiveness to function as a life goal
Consists of 7 items, e.g. I usually buy only the things I need" (reversed score)
Happiness as the extent to which materialists view possessions as essential to their satisfaction and well-being in life.
Consists of 6 items, e.g. Ï have all the things I really need to enjoy life"(reversed score)