Correlational findings

Study Ahuvia & Wong (1995): study US 1994

University students, Michigan, USA, 1994
N = 200
Non Response:
Questionnaire: paper
Questionnaire completed in class


Authors's label
Materialism as a value
Our Classification
Materialsim scale of Richins and Dawson (1992), consists of 3 Subscales:

A Success:
Success as the belief that one's own and others'success can be judged by what they own.
Consists of 5 items, e.g. "some of the most important achievements in life include acquiring material possessions."

B Acquisition centrality:
Acquisition centrality as the importance materialists attach to possessions which allows acquisitiveness to function as a life goal
Consists of 7 items, e.g. I usually buy only the things I need" (reversed score)

C Happiness:
Happiness as the extent to which materialists view possessions as essential to their satisfaction and well-being in life.
Consists of 6 items, e.g. Ï have all the things I really need to enjoy life"(reversed score)

Observed Relation with Happiness

Happiness Measure Statistics Elaboration / Remarks O-DT-u-sq-v-7-a r = -.09 ns Success subscale O-DT-u-sq-v-7-a r = -.05 ns Centrality subscale O-DT-u-sq-v-7-a r = -.14 p < .05 Happiness subscale O-DT-u-sq-v-7-a r = -.12 ns Total scale score