Study Veenhoven (1996c): study ZZ 1990

Public

Adults, general public, 48 nations, around 1990

Sample

Respondents

N = 75000

Non Response

Assessment

Interview: face-to-face

Correlate

Authors's Label

Value: Individualism (versus collectivism)

Our Classification

Remarks

Data: Hofstede, G. : Cultures and organisations, 1991, Table 3.1

Distribution

Individualism index (IDV) ranges from 91 (USA) to 6 (Guatemala)

Operationalization

Average response to survey questions about work values among employees of an international company (IBM) in different nations.

Importance attached to:
a: job that leaves time for personal life
b: freedom on the job
c: work that gives personal sense of achievement
d: training opportunities
e: good physical working conditions
f: use of skills at the job

Individualism: importance a,b,c > d,e,f
Collectivism:  importance a,b,c < d,e,f

Observed Relation with Happiness