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Correlational findings

Study Tan & Tan (1986): study US 1984

Public
18+ aged, general public, USA, 1984
Sample
Respondents
N = 446
Non Response
Not reported
Assessment
Interview: Computer Assisted Telephone Interview (CATI)
Direct closed question, telephone interview

Correlate

Authors's Label
Mass media use
Our Classification
Operationalization
Mass media use:
- TV hours/day
- Movies/month
- Newspaper read days/week
- Magazines read hours/week
- Books read hours/week

Observed Relation with Happiness

Happiness Measure Statistics Elaboration / Remarks O-H?-?-sq-n-7-a Beta = +.05 ns TV O-H?-?-sq-n-7-a Beta = -.02 ns Movies O-H?-?-sq-n-7-a Beta = +.01 ns Newspaper O-H?-?-sq-n-7-a Beta = -.18 ns Magazines O-H?-?-sq-n-7-a Beta = +.11 ns Books

Betas controlled for age and income