Study Rahtz et al. (1988): study US 1983

Public

60+ aged, mid-Atlantic region, USA, 198?

Sample

Respondents

N = 752

Non Response

84 %

Assessment

Questionnaire: Paper & Pencil Interview (PAPI)

Correlate

Authors's Label

TV viewership

Our Classification

Error Estimates

Cronbach Alpha reliability coefficient = .66.

Operationalization

Self report on 3 statements, rated on a 6 point Likert type scale ranging from agree to disagree
a) Television is my primary form of
   entertainment (+)
b) Magazines are more interesting
   than television (-).
c) I frequently watch daytime
   television (+).
Questions were embedded in the
context of other psychographic items.

Observed Relation with Happiness