- 60+ aged, mid-Atlantic region, USA, 198?
- N = 752
- Non Response
- 84 %
- Questionnaire: Paper & Pencil Interview (PAPI)
- Authors's Label
- TV viewership
- Our Classification
- Error Estimates
- Cronbach Alpha reliability coefficient = .66.
- Self report on 3 statements, rated on a 6 point Likert type scale ranging from agree to disagree
a) Television is my primary form of
b) Magazines are more interesting
than television (-).
c) I frequently watch daytime
Questions were embedded in the
context of other psychographic items.
Observed Relation with Happiness
(taking the tv reality for actual reality)
(comparison of own situation with that of most
people in a similar position).
and "social comparison".