Findings on happiness in Rahtz et al. (1988): study US 1983

Author(s)Rahtz, D.R.; Meadow, H.L.; Sirgy, M.J.
TitleElderly Life Satisfaction and Telvision Viewership: Replication and Extension.
SourceShapiro, S.;Ed.: "AMA Winter Educators' Conference", American Marketing Association, 1988, USA, 409 - 413
Public60+ aged, mid-Atlantic region, USA, 198?
 Year of data gathering not reported
Survey nameNot available
SampleProbability systematic sample
 Sample (# 5000) from a mailing list (# 20,000) from 3 area's, including both rural and urban areas. Demographic profile appeared to be somewhat similar to that of US as a whole, at least for sex and income.
Respondents N =752
Non Response84 %
AssesmentQuestionnaire: paper
Happiness measure(s) used
Full textSelfreport on single question, asked twice in interview: How do you feel about your life as a whole......? 7 delighted 6 pleased 5 mostly satisfied 4 mixed 3 mostly dissatisfied 2 unhappy 1 terrible Summation: arithmetic mean Name: Andrews & Withey's "Delighted-Terrible Scale" (original version) Also known as Lehman's 'Global lifesatisfaction'
Author's labelLife dissatisfaction
Page in publication410-411
Error estimatesrepeat reliability : r =+ .84.
Finding used in
nation ranks

Correlational findings

Author's labelSubject Code
Subject description
Belief cultivationN02ac02aSatisfaction with supply of mass-media
Social comparisonL04ae01dLife compared with situation of others
TV viewershipL03ac02lTv watching, radio listening