Bibliographic subjects

Bibliographic subject: Use in marketing

Classification path:
VIEWS ON HAPPINESS: Views on happiness in public opinion Uses of happiness concepts Use in marketing
Additional keywords
Use in marketing,advertisement, poduct promotion

List of Publications on this Subject

Authors Title / Source Year Baysal, S.; Aka, I. C Usage of Happiness Theme as a Marketing Strategy by Brands: A Survey on Happiness Based Marketing.
Sosyal ve Beseri Bilimner Dergesi, 2013, Vol.5, 85 - 93