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Bibliographic subjects

Bibliographic Subjects » VIEWS ON HAPPINESS: » Views on happiness in public opinion » Uses of happiness concepts » Use in marketing

Classification path:
VIEWS ON HAPPINESS: Views on happiness in public opinion Uses of happiness concepts Use in marketing
Additional keywords
Use in marketing, advertisement, product promotion

Publications that report an empirical study that used a valid measure of happiness, the results of which are eligible for inclusion in the findings archive

No empirical study reported
1
No valid measure of happiness used
0
Eligible but not yet entered
0
Eligible and included in findings archive (embedded studies)
0

List of Publications on this Subject

Authors Title / Source Year Baysal, S.; Aka, I. C Usage of Happiness Theme as a Marketing Strategy by Brands: A Survey on Happiness Based Marketing.
Sosyal ve Beseri Bilimner Dergesi, 2013, Vol.5, 85 - 93
2013