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Bibliographic subjects

Bibliographic subject: Advertising in nation

Classification path:
CORRELATES OF HAPPINESS Situational correlates of happiness Societal context: National setting Nation characteristics Economy in the nation Economic competitiveness of nation Advertising in nation
Additional keywords
Advertising in nation,marketing
Related subjects
Related correlational subjects

List of Publications on this Subject

Authors Title / Source Year Pan, Y. The Subjective Well-Being of Nations: A Role for Marketing?
Journal of Macromarketing, 2007, 360 - 369
2007
Michel, C.; Proto, E.; Sovinsky, M. Advertising as a Major Source of Human Dissatisfaction: Cross-National Evidence on One Million Europeans.
Working Paper, 2019, Nr. 397, University of Warwick, UK
2019
Sovinsky, M.; Oswald, A.J.; Proto, E. Advertising as a Major Source of Human Dissatisfaction: Cross-National Evidence on One Million Europeans
Rojas, M. (ed.) The Economics of Happiness, 2019, p 217 - 239
2019