Bibliographic subjects

Bibliographic subject: Attitude to marketing

Classification path:
CORRELATES OF HAPPINESS Personal correlates of happiness Psychological characteristics Views Attitudes Attitudes to society Attitudes to the economy Attitude to marketing
Additional keywords
Attitude to marketing,advertisement
Related subjects

List of Publications on this Subject

Authors Title / Source Year Peterson, M.; Ekici, A. Consumer Attitude toward Marketing and Subjective Quality of Life in the Context of a Developing Country.
Journal of Macromarketing, 2007, 350 - 359