Overview of publications on Happiness
and
Subject Tg02 Use in marketing

Additional keywords: advertisement, poduct promotion

ReferenceBaysal & Aka (2013)
Author(s)Baysal, S.; Aka, I. C
TitleUsage of Happiness Theme as a Marketing Strategy by Brands: A Survey on Happiness Based Marketing.
SourceSosyal ve Beseri Bilimner Dergesi, 2013, Vol.5, 85 - 93
Year2013
WWW linkhttp://asosindex.com/cache/articles/bir-pazarlama-stratejisi-olarak-mutluluk-temasinin-markalar-tarafindan-kullanilmasi-mutluluk-temelli-pazarlama-uzerine-bir-arastirma-f280012.pdf
ISSN_online1309 8012
Eligiblefor Findings archive: Not, no new data on happiness in time frame ‘presently’.

End of overview of publications on Happiness
and
Subject
Tg02 Use in marketing

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0  Waiting list