Overview of publications on Happiness
and
Subject Tf01 Models in advertisement

Additional keywords: publicity

ReferenceBelk & Pollay (1985)
Author(s)Belk, R.W.; Pollay, R.W.
TitleImages of Ourselves: the Good Life in Twentieth Century Advertising.
SourceJournal of Consumer Research, 1985, Vol. 11, 887 - 897
Year1985
ISSN0093 5301
ISSN_online1537 5277
Eligiblefor Findings archive: Not, no new data on happiness in time frame ‘presently’.

ReferenceKhenfer et al. (2015)
Author(s)Khenfer, J.; Kay, A.; Shepherd, S.
TitleReligious Responses to "Selling Happiness": Consequences for Attitude toward the Ad and the Advertised Brand.
SourceHAL Archives-Ouvertes, 2015, No. 01121391, 1 - 6
Year2015
WWW linkhttps://hal.archives-ouvertes.fr/hal-01121391
Eligiblefor Findings archive: Not, no acceptable measure of happiness used.

End of overview of publications on Happiness
and
Subject
Tf01 Models in advertisement

2  Number of publications
0  Of which eligible for Findings archive
0  Entered
0  Waiting list